TARGET HITS THE BULLSEYE

Target Ditches Gender Labels on Toys, Home and Entertainment

Today’s Tackling Tomfoolery GTFOH Award goes to those having fits over Target’s decision to remove gender labels from toys, home products, and entertainment items.

If the idea of a lack of signage pointing you to the toy you want to buy for a child based on gender is stressing you out to the point of indignation, protest, and potential boycotting, I feel it wise to advise you a long rest, a mild sedative, and some nice calming tea are GIRLprobably best for you. Did you walk in to buy Legos for your son today? Guess what! You can still go in Target and buy them for him.

For years, little girls have been relegated to playing with little baby pots and pans, plastic bacon and eggs, and little teapots, sans tea, in miniature scale kitchens while wearing some sort of baby apron all while the little boys were outside erecting structures, adventuring, and pushing G.I. Joe action figures over the mountainous desert terrain of the closest sandbox. But why can’t a boy learn to create the perfect Easy Bake omelet while a girl is somewhere getting her troops into formation?

kid-chefIf you think the only thing holding your child’s idea of his/her masculine or feminine identity are the colors, pink, blue, green, and yellow and the words “FOR BOYS” or “FOR GIRLS,” I must inform you there is a serious deficiency in your general understanding of how life works and you are also slacking in your obligation to teach and guide your children and to show them they are not limited by their genders regarding what they can accomplish and learn. Now, if you’ll excuse me, I have some exploding toys and action figures to go buy for my nieces. ©

 

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